The landscape is shifting rapidly for FMCGs, who face a number of disruptions that COVID-19 has now accelerated. FMCG companies are not destined to decline in the face of these disruptions. In any period of change, there is a path to advantage and value creation. In order to thrive and win in this future, FMCG players will need to make proactive, bold investments in five areas.
In this landmark study, we:
- Look back to deconstruct the drivers of superior value creation
- Look forward at the disruptions defining the next era
- Outline the imperatives for FMCG incumbents to shape and win the decade ahead
- Provide a brief self-assessment to gauge your company’s starting point