Welcome to the Boston Consulting Group’s Demand Centric Growth (DCG) website:

While growth is not easy to achieve, it is imperative.  We have seen that over half of companies fail to grow or destroy value in the attempt to grow.

DCG is a powerful, holistic and proven approach to unlock growth.  There are two critical  elements:

  • A simple, singular understanding of consumer demand, anchored in how consumers make choices
  • A clear plan to attack the growth opportunities this demand map presents

While each application of DCG is unique, five common insights have emerged from our experience with DCG:

  • Reframe the market
  • Understand choice drivers
  • Identify white space
  • Sharpen your target
  • Create commercial alignment

We have deployed our approach across a wide range of industries and markets; the results  invariably ignite growth and share gain, and the opportunity is widespread.

This website allows you to directly explore our approach to and experience with DCG.  We look forward to the opportunity to engage with you on this important topic.

Best regards,

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Dylan Bolden

Senior Partner and Managing Director


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Rohan Sajdeh

Senior Partner and Managing Director